Charlotte Rutherford is a photographer and director known for her vibrant and imaginative approach to fashion and beauty photography. Her hyper-stylized worlds blur the line between fantasy and reality. Often feeling like a pop culture fever dream, Charlotte's work is playful, surreal, and full of visual wit. Her visual language is bold and usually features quirky production design and a bit of bit tongue in cheek humor. Whether working in stills or motion, Charlotte brings a distinct voice that’s both polished and elevated — while never taking itself too seriously.
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