William Arcand, a French-Canadian photographer & director based in Paris, excels in capturing the essence of authentic, spontaneous, and relatable moments interwoven with intimate, dreamlike portraiture. His work strikes a delicate balance between sensitivity and energy, characterized by a vibrant, youthful palette of pastels that seamlessly blend the contemporary with the nostalgic, creating images that feel truly timeless. Arcand has collaborated with notable brands such as Rayban x Meta, Apple, Hugo Boss, Calvin Klein, Klarna, Zara, Barbour & Palm Angels.
In 2023, he released his self-published monograph, NOW, a compelling collection that encapsulates six years of the artist's early work, showcasing his distinctive style and creative evolution.