JBS ideated and executed campaign imagery for the second season of Proenza Schouler's PSWL. For the latest PSWL delivery JBS commissioned photographer Clara Balzary to shoot Coco Gordon Moore and Sonic Youth's Kim Gordon. The intimate campaign images capture the mother/daughter duo on a sunny day at the beach.
Creative Direction Jen Brill Studio | Photographer Clara Balzary
Makeup Sandy Ganzer | Hair Ramsell | Casting Greg K.
JBS was briefed by Converse to create the visual concept for their Chuck Taylor campaign. Targeting teenage girls across the country, JBS partnered with Greg K. on casting a group of teen icons from Cole Sprouse to Taylor Hill to Rowan Blanchard. The images and video are both pop in attitude and expression and youthful in every respect to breathe new life into the classic shoe.
Photographer Ryan McGinley
Stylist Mel Ottenberg
Casting Greg K.
Makeup Emi Kaneko
Hair Tamara McNaughton
Set Design Matt Jackson
DP Michael Saint Onge
JBS conceptualized and executed the launch plan surrounding the Converse X JW Anderson collaboration. Bridging the gap between the two brands, JBS commissioned director and photographer Larry Clark to create the campaign assets with a street casting by Walter Pierce for Midland.
Director Larry Clark
Hair Tomohiro
Casting Walter Pearce for Midland
Editor Jeremy Maneval at Consulate
JBS created imagery and video assets for Proenza Schouler’s Fall/Winter 2017 collection. In consideration of the current political climate, JBS manifested a poignant and meaningful campaign by creating a PSA in partnership with Planned Parenthood NYC, calling upon models, musicians, sex educators, and artists to speak on the importance of the institution.
Director Harley Weir
Stylist Camilla Nickerson
Makeup Thomas de Kluyver
Hair TIna Outen
Set Design Matt Jackson
Casting Greg K.
DP Julian Kapadia
JBS strategized and executed campaign creative and marketing strategy for Proenza Schouler’s White Label collection launch. Bringing in an eclectic group of collaborators (Hanna Moon, Matt Jackson, Gillian Garcia, Chloë Sevigny by Ricky Saiz, and Mark Gonzales), JBS created a wealth of assets that helped to launch and sustain the PSWL brand.
Lookbook by Hanna Moon
Julia Sarr-Jamois, Stylist
Lauren Nikrooz, Set Design
Susie Sobol, Makeup
Tamara McNaughton, Hair
JBS created video and stills for the second delivery of the Converse and JW Anderson collaboration. In order to generate a cohesive campaign in its entirety, JBS commissioned director and photographer Larry Clark again—this time following a group of street cast teenagers around the coastal city of Marseille.
Converse | SS18 Creative Direction Jen Brill Studio
Director Larry Clark
Casting Walter Pearce for Midland
Editor Jeremy Maneval at Consulate