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LIFE IS BEAUTIFUL
GIPHY
Adobe Aero
Glow Shenzhen
"Life Is Beautiful" Music Festival — In partnership with Sierra Club and Life Is Beautiful Festival, Forest Bath—a 35,000 square foot immersive digital forest—invited attendees to experience a multi-sensory guided meditation in the middle of downtown Las Vegas. Forest Bath was created for visitors to contemplate their relationship with the natural world in an unexpected space. Taking inspiration from the Japanese practice of “Shinrin-Yoku” (meaning “forest bathing”), festival goers were invited to wander, reflect and relax in sound and visuals drawn from Earth’s healing resonances and beauty. In addition to offering a moment of respite, the installation served as a reminder to festival-goers as to why we must do everything that we can to protect nature. RFID touchpoints allowed attendees to tap their festival wristbands and pledge their support of Sierra Club. Throughout the weekend, over 15K visitors came through Forest Bath and signed up to join Sierra Club in the fight against climate change
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